Research

Publications

Chan-Olmsted, S. M. & Shay, R. (2016). Understanding Tablet Consumers: Exploring the Factors that Affect Tablet Ownership. Journalism & Mass Communication Quarterly, 93(4), 857-883.

Chan-Olmsted, S. M. & Shay, R. (2016). The New Digital Media Value Network: Proposing an Interactive Model of Digital Activities. Journal of Communication and Emergent Technologies ICONO 14, 14(2), 46-74.

Shay, R. (2015). Windowed Distribution Strategies for Substitutive Television Content: An Audience-Centric Typology. The International Journal on Media Management, 17(3), 175-193.

Shay, R. (2015). Audience Perspectives on the Perceived Quality of Pure Play Distribution: A Cross-platform Analysis. Book chapter in Siegert, G., Forster, K., Chan-Olmsted, S., & Ots, M. (Eds.) Handbook of Media Branding (pp. 129-142). Switzerland: Springer.

Chan-Olmsted, S. M. & Shay, R. (2015). Media Branding 3.0: From Media Brands to Branded Entertainment and Information. Book chapter in Siegert, G., Forster, K., Chan-Olmsted, S., & Ots, M. (Eds.) Handbook of Media Branding (pp. 11-32). Switzerland: Springer.

Chan-Olmsted, S. M. & Shay, R. (2014). The Emerging Mobile Media Market: Exploring the Potential of Tablets for Media Content Consumption. Palabra Clave, 17(4), 1213-1240.

Manuscripts Under Review / In Progress

Zhang, X. & Shay, R. (2017). When and How Will We Bounce Back? An Examination of Antecedents to Community Resilience in Disaster Post-Crisis Communication.
- Invited to revise and resubmit to Journalism and Mass Communication Quarterly.

Shay, R. & Palomba, A. (2017). First-party Success or First-party Failure? A Case Study on Audience Perceptions of the Nintendo Brand Image.
- Research in progress with anticipated submission to Games and Culture.

Academic Conference Presentations
*Underlined co-authors designate undergraduate student advisees

Shay, R. (August, 2017). The Future of Online Sports Content.
Presentation at AEJMC 2017 (Media Management, Economics & Entrepreneurship Division; and Sports Communication Interest Group), Chicago IL.

Ormond, A., van der Horst, M., Shay, R., Lucas, L. & Cataldo, K. (August, 2017). What’s Your Favorite Filter? An Exploratory Analysis of Snapchat Advertising.
Upcoming presentation at AEJMC 2017 (Advertising Division), Chicago IL.

Durmaz, E., Ciardi, J., Shay, R., Sarkis, G. & Cieslica, N. (August, 2017). Just Venmo Me the Money: An Exploratory Analysis of Alternative Banking Adoption.
Upcoming presentation at AEJMC 2017 (Communication Technology Division), Chicago IL.

Shay, R. & Zhang, X. (May, 2017). Mark Yourself as Safe? Exploring the Utility of Facebook’s Safety Check Feature.
Interactive paper session at ICA 2017 (Communication & Technology Division), San Diego, CA.

Zhang, X. & Shay, R. (May, 2017). When and How Will We Bounce Back? An Examination of Antecedents to Community Resilience in Disaster Post-Crisis Communication.
Interactive paper session at ICA 2017 (Public Relations Division), San Diego, CA.

Shay, R. (April, 2017). Balancing the Three Pillars: Teaching Audience Analytics through Software, Theory, and Service-based Learning.
Teaching presentation at BEA 2017 (Management, Marketing & Programming Division), Las Vegas, NV. 

Shay, R. (October, 2016). Media Multitasking, Platform Switching, and Exclusivity: An Examination of Multiplatform Behavior during Video Consumption.
Paper presentation at Media and the Public Sphere 2016, Athens, GA.

Shay, R. (August, 2015). Netflix versus Hulu: A Comparative Analysis.
Paper presentation at AEJMC 2015 (Media Management, Economics & Entrepreneurship Division), San Francisco, CA.
Award: 3rd Place Student Research Paper, AEJMC 2015 (MMEC).

Shay, R. & Palomba, A. (August, 2015). First-party Success or First-party Failure? A Case Study on Audience Perceptions of the Nintendo Brand Image.
Paper presentation at AEJMC 2015 (Media Management, Economics & Entrepreneurship Division), San Francisco, CA.

Shay, R. (April, 2015). Consumer Preferences and Utilities for Video Consumption Attributes: A Conjoint Analysis.
Paper presentation at BEA 2015 (Management, Marketing & Programming Division), Las Vegas, NV.
Award: 2nd Place Debut Paper (tied), BEA 2015 (MMP).

Palomba, A. & Shay, R. (May, 2015). Digital Seasons: How Time of Year May Affect Video Game Playtime.
Poster presentation at ICA 2015 (Game Studies Interest Group), San Juan, PR.

Shay, R. (August, 2014). Media Multitaskers and Platform Switching: A Typology of Multiplatform Engagement during Video Consumption.
Paper presentation at the European Media Management Association’s 2014 doctoral summer school in Jonkoping, Sweden.

Shay, R. (August, 2014 & March, 2014). Likes, Shares, and Comments: Examining the Relationship between Social Media Metrics and Brand Equity.
Paper presentation at AEJMC 2014 (Media Management & Economics Division), Montreal, Canada.
Award: 2nd Place Student Research Paper, AEJMC 2014 (MMEC).
Paper first presented at 2014 AEJMC Southeast Colloquium in Gainesville, FL.

Shay, R. (August, 2014). Factors Affecting Platform Selection between Offline Television and Online Video.
Paper presentation at AEJMC 2014 (Media Management and Economics Division), Montreal, Canada.

Shay, R. (May, 2014). Factors Affecting Cable Television Churn from 2003-2013: Assessing the Importance of Advanced Cable Television Services.
Paper presentation at 2014 World Media Economics and Management Conference, Rio de Janeiro, Brazil.

Chan-Olmsted, S. M. & Shay, R. (May, 2014). Understanding Tablet Consumers: Exploring the Factors that Affect Tablet Ownership.
Paper presentation at 2014 World Media Economics and Management Conference, Rio de Janeiro, Brazil.

Shay, R. (February, 2014). Audience Perspectives on the Perceived Quality of Pure Play Distribution: A Cross-platform Analysis.
Paper presentation at University of Zurich, Evolution of Media Branding Conference, Zurich, Switzerland.

Shay, R. (August, 2013). Windowed Distribution Strategies for Substitutive Television Content: An Audience-Centric Typology.
Paper presentation at AEJMC 2013 (Media Management and Economics Division), Washington, D.C.
Award: 3rd Place Student Research Paper, AEJMC 2013 (MMEC).

Chan-Olmsted, S. M. & Shay, R. (August 2013). Emerging Mobile Media Platform: Exploring Consumer Perception and Use of Tablets for Media Content.
Poster presentation at AEJMC 2013 (Communication Technology Division), Washington D.C.