Curriculum Vitae

Download .pdf version (last updated May, 2017)

Education

Ph.D. in Mass Communication – August, 2015 
University of Florida, Gainesville, FL.
GPA: 3.94
Supervisor: Dr. Sylvia Chan-Olmsted
Dissertation: Media Multitasking, Platform Switching, and Exclusivity: An Examination of Multiplatform Behavior during Video Consumption
Award: 2013 Outstanding International Student Award Recipient

M.A. in New Media – August, 2011
University of Amsterdam, Amsterdam, NL.
                                                              Supervisor: Dr. Sebastian Scholz
Thesis: Bridging the Gap: Internet Culture and the Business of Television.

Honors B.A. in Communication, Culture, and Information Technology
May, 2007
University of Toronto, Toronto, ON.

Second Major: Industrial Relations
Minor: History

Academic Appointments

Visiting Assistant Professor – August 2015 – present 

Department of Media and Communication
St. John Fisher College, Rochester, NY
- Launched the “Fisher Research and Media Experience Lab” (FRAME), an undergraduate research lab where students and faculty collaborate on primary research for publication and conference presentation.
- Member of Institutional Review Board.
- Created three new classes, including: Web Analytics & Media Research (service-learning), Advanced Research in Media Management, and Media Entrepreneurship.
- Established community partnerships (e.g., Rochester Fringe, CDS Wolf Foundation) to secure real-world data for service-learning initiatives.
- Teach undergraduate level classes in communication and media management majors.
- Teach graduate level class in web analytics for data science master’s program.
- Lead curriculum redesign for business communication and manage associated adjunct instructors.
- Conduct original scholarly research in the fields of comm. tech, advertising, and media management.

Publications

Chan-Olmsted, S. M. & Shay, R. (2016). Understanding Tablet Consumers: Exploring the Factors that Affect Tablet Ownership. Journalism & Mass Communication Quarterly, 93(4), 857-883.

Chan-Olmsted, S. M. & Shay, R. (2016). The New Digital Media Value Network: Proposing an Interactive Model of Digital Activities. Journal of Communication and Emergent Technologies ICONO 14, 14(2), 46-74.

Shay, R. (2015). Windowed Distribution Strategies for Substitutive Television Content: An Audience-Centric Typology. The International Journal on Media Management, 17(3), 175-193.

Shay, R. (2015). Audience Perspectives on the Perceived Quality of Pure Play Distribution: A Cross-platform Analysis. Book chapter in Siegert, G., Forster, K., Chan-Olmsted, S., & Ots, M. (Eds.) Handbook of Media Branding (pp. 129-142). Switzerland: Springer.

Chan-Olmsted, S. M. & Shay, R. (2015). Media Branding 3.0: From Media Brands to Branded Entertainment and Information. Book chapter in Siegert, G., Forster, K., Chan-Olmsted, S., & Ots, M. (Eds.) Handbook of Media Branding (pp. 11-32). Switzerland: Springer.

Chan-Olmsted, S. M. & Shay, R. (2014). The Emerging Mobile Media Market: Exploring the Potential of Tablets for Media Content Consumption. Palabra Clave, 17(4), 1213-1240.

Manuscripts Under Review / In Progress

Zhang, X. & Shay, R. (2017). When and How Will We Bounce Back? An Examination of Antecedents to Community Resilience in Disaster Post-Crisis Communication.
- Invited to revise and resubmit to Journalism and Mass Communication Quarterly.

Shay, R. & Palomba, A. (2017). First-party Success or First-party Failure? A Case Study on Audience Perceptions of the Nintendo Brand Image.
- Research in progress with anticipated submission to Games and Culture.

Academic Conference Presentations
*Underlined co-authors designate undergraduate student advisees

Shay, R. (August, 2017). The Future of Online Sports Content.
Presentation at AEJMC 2017 (Media Management, Economics & Entrepreneurship Division; and Sports Communication Interest Group), Chicago IL.

Ormond, A., van der Horst, M., Shay, R., Lucas, L. & Cataldo, K. (August, 2017). What’s Your Favorite Filter? An Exploratory Analysis of Snapchat Advertising.
Poster presentation at AEJMC 2017 (Advertising Division), Chicago IL.

Durmaz, E., Ciardi, J., Shay, R., Sarkis, G. & Cieslica, N. (August, 2017). Just Venmo Me the Money: An Exploratory Analysis of Alternative Banking Adoption.
Poster presentation at AEJMC 2017 (Communication Technology Division), Chicago IL.

Shay, R. & Zhang, X. (May, 2017). Mark Yourself as Safe? Exploring the Utility of Facebook’s Safety Check Feature.
Interactive paper session at ICA 2017 (Communication & Technology Division), San Diego, CA.

Zhang, X. & Shay, R. (May, 2017). When and How Will We Bounce Back? An Examination of Antecedents to Community Resilience in Disaster Post-Crisis Communication.
Interactive paper session at ICA 2017 (Public Relations Division), San Diego, CA.

Shay, R. (April, 2017). Balancing the Three Pillars: Teaching Audience Analytics through Software, Theory, and Service-based Learning.
Teaching presentation at BEA 2017 (Management, Marketing & Programming Division), Las Vegas, NV. 

Shay, R. (October, 2016). Media Multitasking, Platform Switching, and Exclusivity: An Examination of Multiplatform Behavior during Video Consumption.
Paper presentation at Media and the Public Sphere 2016, Athens, GA.

Shay, R. (August, 2015). Netflix versus Hulu: A Comparative Analysis.
Paper presentation at AEJMC 2015 (Media Management, Economics & Entrepreneurship Division), San Francisco, CA.
Award: 3rd Place Student Research Paper, AEJMC 2015 (MMEC).

Shay, R. & Palomba, A. (August, 2015). First-party Success or First-party Failure? A Case Study on Audience Perceptions of the Nintendo Brand Image.
Paper presentation at AEJMC 2015 (Media Management, Economics & Entrepreneurship Division), San Francisco, CA.

Shay, R. (April, 2015). Consumer Preferences and Utilities for Video Consumption Attributes: A Conjoint Analysis.
Paper presentation at BEA 2015 (Management, Marketing & Programming Division), Las Vegas, NV.
Award: 2nd Place Debut Paper (tied), BEA 2015 (MMP).

Palomba, A. & Shay, R. (May, 2015). Digital Seasons: How Time of Year May Affect Video Game Playtime.
Poster presentation at ICA 2015 (Game Studies Interest Group), San Juan, PR.

Shay, R. (August, 2014). Media Multitaskers and Platform Switching: A Typology of Multiplatform Engagement during Video Consumption.
Paper presentation at the European Media Management Association’s 2014 doctoral summer school in Jonkoping, Sweden.

Shay, R. (August, 2014 & March, 2014). Likes, Shares, and Comments: Examining the Relationship between Social Media Metrics and Brand Equity.
Paper presentation at AEJMC 2014 (Media Management & Economics Division), Montreal, Canada.
Award: 2nd Place Student Research Paper, AEJMC 2014 (MMEC).
Paper first presented at 2014 AEJMC Southeast Colloquium in Gainesville, FL.

Shay, R. (August, 2014). Factors Affecting Platform Selection between Offline Television and Online Video.
Paper presentation at AEJMC 2014 (Media Management and Economics Division), Montreal, Canada.

Shay, R. (May, 2014). Factors Affecting Cable Television Churn from 2003-2013: Assessing the Importance of Advanced Cable Television Services.
Paper presentation at 2014 World Media Economics and Management Conference, Rio de Janeiro, Brazil.

Chan-Olmsted, S. M. & Shay, R. (May, 2014). Understanding Tablet Consumers: Exploring the Factors that Affect Tablet Ownership.
Paper presentation at 2014 World Media Economics and Management Conference, Rio de Janeiro, Brazil.

Shay, R. (February, 2014). Audience Perspectives on the Perceived Quality of Pure Play Distribution: A Cross-platform Analysis.
Paper presentation at University of Zurich, Evolution of Media Branding Conference, Zurich, Switzerland.

Shay, R. (August, 2013). Windowed Distribution Strategies for Substitutive Television Content: An Audience-Centric Typology.
Paper presentation at AEJMC 2013 (Media Management and Economics Division), Washington, D.C.
Award: 3rd Place Student Research Paper, AEJMC 2013 (MMEC).

Chan-Olmsted, S. M. & Shay, R. (August 2013). Emerging Mobile Media Platform: Exploring Consumer Perception and Use of Tablets for Media Content.
Poster presentation at AEJMC 2013 (Communication Technology Division), Washington D.C.

Teaching Experience 

St. John Fisher College
Department of Media and Communication

Advanced Research in Media Management, Visiting Assistant Professor
Spring 2017; Spring 2018 (scheduled)
Business Communication, Visiting Assistant Professor
Fall 2015 (2 sections); Spring 2016 (2 sections); Fall 2016 (2 sections); Spring 2017 (1 section); Fall 2017 (scheduled)
Introduction to Advertising, Visiting Assistant Professor
Fall 2015; Spring 2016; Spring 2017; Fall 2017 (scheduled); Spring 2018 (scheduled)
Introduction to Mass Communication, Visiting Assistant Professor
Fall 2015
Media Entrepreneurship, Visiting Assistant Professor
Fall 2017 (scheduled)
Media Management & Economics, Visiting Assistant Professor
Spring 2016; Spring 2017; Spring 2018 (scheduled)
Media Research & Web Analytics, Visiting Assistant Professor
Fall 2016 (2 sections); Fall 2017 (scheduled)

St. John Fisher College
Department of Mathematical and Computing Sciences

Graduate Level Web Analytics, Visiting Assistant Professor
Spring 2018 (scheduled)

University of Florida
College of Journalism and Communications

Department of Telecommunication

Telecommunication Planning & Operations, Instructor of Record
Spring 2015
Telecommunication Research, Instructor of Record
Fall 2014
New Media Systems, Instructor of Record
Spring 2014
Brand Management, Teaching Assistant
Fall 2013 (online)
Telecommunication Planning & Operations, Teaching Assistant
Spring 2013

University of Florida
Warrington College of Business Administration

Center for Management Communication

Speaking and Writing in Business, Teaching Assistant (each TA had their own section to instruct)
Summer 2015 (online)

Professional Experience

Research Assistant – 2012-2015
University of Florida, Gainesville, FL.

- Conceptualize, design, and execute research studies on media usage by consumers.
- Train study participants on the usage of new hardware and software being tested.
- Provide participant support during study, log all findings, and compose a manuscript of results for publication in scientific journals.
- Present findings to University of Florida representatives and at industry specific conferences on consumer media usage.
- Coordinate technology, schedule, and recruitment of participants for ongoing research studies.

Change Management Specialist – 2009-2010
Business Transformation (BT) Project

Rogers Communications Inc. Toronto, ON.
- Execute end-user training, team milestone events, and learning sessions on testing, migration, account relationship model, and operational readiness.
- Responsible for on-boarding new team members and ensuring people readiness for information technology infrastructure changes.
- Assist in the development of the change management plan, and execute the change management activities detailed in the plan.
- Analyze, track, and report on change management activities within the BT project.
- Create efficient event budgets in collaboration with project stakeholders.
- Communicate with BT stakeholders throughout the company.
- BT is the largest information technology project ever attempted by Rogers Communications.

Web Content Coordinator – 2007-2009
Rogers Communications Inc. Mississauga, ON.

- Conceptualized, created and launched the first Rogers TV video podcast.
- Provided area hospitals with relevant local news via a web based XML server.
- Create and maintain all web content for rogerstv.com in the Mississauga, Brampton, and Dufferin-Caledon markets.
- Content produced includes: streaming video, podcasts, flash banners, photos, local news articles, online contests, e-newsletters, You Tube channel, and Facebook page.
- Develop and implement web based partnerships with local stakeholders.
- Co-ordinate with On-Air Promotions Producer, and Publicity & Promotions Officer to generate and execute proactive promotional campaigns.
- Award: Outstanding Promotional Campaign – Rogers TV, Impression Awards 2008.
- Award: Customer First Award – Rogers TV, November 2007.

Publicity and Promotions Officer Assistant – 2007
Rogers Communications Inc. Mississauga, ON.  

- Develop internal media contact database, templates and event contact lists.
- Write and edit press releases, and other communications material.
- Assist with the planning, organization, and execution of the Community Cruiser program.

Founder / Project Manager – 2001-2005
Random Sounds, Toronto, ON.  

- Co-founded Random Sounds, a freelance concert production company.
- Plan and produce multi-night concerts for the clients of Random Sounds.
- Coordinate event sponsorship and contra agreements.
- Responsible for internal financial records and developing event budgets.
- Design, launch, and maintain customer facing website.
- Manage event crew and communicate with all stakeholders including performers.

Stage Manager – 2004-2008
North by Northeast Music Festival, Toronto, ON.    

- Responsible for the planning and production of a three night concert.
- Liaison between performing artists and festival managers.
- Responsible for a crew of five festival volunteers.

Company Director – Summers 2006-07, 2010-13, 2016-17
Westcoast Connection Student Travel, Montreal, QC.
- Direct pre-college enrichment program at McGill University & Boston University for rising high school seniors interested in taking college courses in advance of completing high school.
- Lead 28 day student tours in France, Switzerland, Italy, Canada, and USA.
- Responsible for the safety and well-being of 30 students between the ages of 14-18.
- Coordinate budget, schedule, itinerary, travel, and accommodations for 35 people.

Consultant – 2010, 2011
Open Roof Festival, Toronto, ON.

- Provided concert product and event management expertise to client and stakeholders.
- Consulted on site/venue selection, recruitment, scheduling, and overall project management.

Service & Volunteer Experience

St. John Fisher College
Institutional Review Board: March 2017 – present
FRAME Lab (founder): January 2017 – present
Teagle Grant Committee: November 2015 – present
Scholarship Celebration (presenter): October 2016
Third Friday Faculty Lecture Series (presenter): January 2016

University of Florida
Dean’s Graduate Student Advisory Council: October 2014 – August 2015

Media Management, Economics & Entrepreneurship Division – AEJMC
Communications Chair: August 2015 – present
Graduate Student Liaison: August 2014 – 2015

Journal Manuscript Reviewer
Mobile Media & Communication: November 2015
Journalism & Mass Communication Quarterly: August 2015

Conference Submission Reviewer
Media Management, Economics & Entrepreneurship Division – AEJMC (mid-winter):
January 2017
Media Industry Studies Interest Group – ICA: November 2016
Media Industry Studies Interest Group – ICA: November 2015
Advertising Division – AEJMC: April 2014

Discussant
Media Management and Economics Division of AEJMC: August 2016

Moderator
Media Management and Economics Division of AEJMC: August 2016
12th World Media Economics and Management Conference: May 2016

Rochester Media Association
Featured Speaker – Media Analytics Fundamentals: October 2016

Peel Children’s Aid Foundation – Mississauga, ON.
Communications Team: February 2008- July 2009

Awards & Honors

Top 10 Most Discussed Article 
The International Journal on Media Management – 2016
Nominee for Excellence in Teaching Award (faculty are nominated by students)
St. John Fisher College - 2016
Third Place Student Research Paper
Media Management and Economics Division, AEJMC – 2015
Second Place Debut Paper (tied)
Management, Marketing and Programming Division, BEA – 2015
Second Place Student Research Paper
Media Management and Economics Division, AEJMC – 2014
Outstanding International Student Award Recipient
College of Journalism and Communications, University of Florida – 2013
Third Place Student Research Paper
Media Management and Economics Division, AEJMC – 2013
Outstanding Promotional Campaign, Impression Awards
Rogers TV, Rogers Communications – 2008
Customer First Award
Rogers TV, Rogers Communications – 2007

Grants

Spring 2017 Travel Award, St. John Fisher College
Awarded for presenting web analytics pedagogy at BEA 2017 in Las Vegas, NV.
$862

Fall 2016 Travel Award, St. John Fisher College
Awarded for presenting research at Media and the Public Sphere 2016 in Athens, GA.
$906

Summer 2016 Travel Award, St. John Fisher College
Awarded for moderating a research panel at the 12th World Media Economics and Management Conference in New York, NY.
$579

Doctoral Dissertation Research Fund, University of Florida
Awarded for dissertation that demonstrates high standards of significance, and accomplishment.
$500

College of Journalism and Communications Travel Award, University of Florida
Awarded for presenting research at AEJMC 2014 in Montreal, Canada.
$400

Graduate Student Council Travel Award, University of Florida
Awarded for presenting research at WMEMC 2014 in Rio de Janeiro, Brazil.
$350

College of Journalism and Communications Travel Award, University of Florida
Awarded for presenting research at Evolution of Media Branding in Zurich, Switzerland.
$150

College of Journalism and Communications Travel Award, University of Florida
Awarded for presenting research at AEJMC 2013 in Washington, D.C.
$400

Professional Certifications

Project Management Professional (PMP) – 2010
Project Management Institute, Newtown Square, PA.

Certificate in Project Management – 2010
University of British Columbia, Vancouver, BC.

Certificate in Digital Communication – 2007
Sheridan College, Oakville, ON. 

Professional Memberships

Association for Education in Journalism and Mass Communication (AEJMC)
Member & Communications Chair for Media Management, Economics & Entrepreneurship Division

Broadcast Education Association (BEA)
Member

Electronic Entertainment Expo (E3)
Recognized Member of the Interactive Entertainment Industry

International Communication Association (ICA)
Member

Project Management Institute (PMI)
Member & Certified Project Management Professional

Rochester Media Association (RMA)
Member

Technical Skills

- Adobe Creative Cloud/Suite: Photoshop, Illustrator, Flash, Dreamweaver, Premiere Pro
- Apple: Final Cut Pro HD, QuickTime Pro
- Google: Analytics, Drive, Suite
- Hardware: Video Cameras, Digital SLRs, Edit Suites, Microphones
- Internet: WordPress, HTML, XML, podcasting, Facebook, Twitter, YouTube, Snapchat
- Microsoft Office: Word, Excel, PowerPoint, Outlook
- Multivariate Statistics: SPSS, AMOS, Qualtrics